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Visual Strategy (40%, 40 points)

Rhetoric's Optics

N.b. This project sketch is in-progress and may reflect more detail as it develops. Due dates will not change unless they are moved later and mentioned both in class and by email (courtesy reminder). -DM

For this project, you will develop a visual strategy consisting of three components that, together, respond to some rhetorical situation. The visual strategy might entail a re-design of a logo, letterhead, and graphics standards document for a client; it might be a mock-up of a website, including a color analysis report and recommendations for new graphical elements; it could be a redesign of your teaching materials, your resume, a promotional brochure, or an infographic connected to research you are working on. Identify at least three components that will be a part of the visual strategy; at least one (e.g., a logo) must be prepared two ways, for web and for print. As you can tell, the visual strategy has a high degree of flexibility in your defining what it will include. As you make these choices, remember the cultural, applied, and personal domains of images we discussed early in the class, and keep in mind that the strategy should be influenced by principles of rhetoric and design you learn throughout the semester.

Prepare to introduce the focus and components of your visual strategy on Monday, February 9. Bring all three visual strategy components to class for peer review on Monday, March 16. The completed project, which will include a 3-4 page reflective statement and all three components, is due to the EMU Online dropboxno later than Friday, March 27.

Contact Information

Derek N. Mueller, PhD
Associate Professor of Rhetoric and Writing
Director of Composition
Department of English
Virginia Tech
Office: 315 Shanks Hall
Spring 2020 Office Hours: T, 12-3
Phone: +1-734-985-0485

"We need to become irritated at our favorite theories and theorists and tired of our usual list of visual objects. Visual studies should be ferrociously difficult, as obdurate and entangled in power as the images themselves. Complacency on that score leads back toward the fun house of aimless impressionistic writing about the joys of contemporary consumerism. There is so much more out there waiting to be understood" (201). James Elkins, "Envoi," Visual Studies: A Skeptical Introduction

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