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Course Schedule

The following schedule offers a provisional plan for all work throughout the semester. We may revise it as needed. PDF readings are available for download at EMU Online (see Doc Sharing).

1.Week of Jan. 7-11
Mo.7 Frameworks and Schemas
Syllabus and schedule
Rhetorical Terms
Portfolio contracts | Slidedeck with images

2.Week of Jan. 14-18
Mo.14 Visual Rhetoric is...
Buchanan, "Declaration by Design: Rhetoric, Argument, and Demonstration in Design Practice," pp. 4-22 (PDF)
Elkins, from The Object Stares Back, Introduction and Ch. 1, pp. 11-45 (PDF)
Helmers and Hill, "Introduction," pp. 1-23 (PDF)
Hill, "The Psychology of Rhetorical Images," pp. 25-40 (PDF)
Portfolio fovea #1: Vizrhet is...
DQ: Germaine, Tim, Melissa

3.Week of Jan. 21-25
Mo.21 MLK, Jr., Day - No Class

4.Week of Jan. 28-Feb. 1
Mo.28 Photography I
Barthes, CL, Part One, pp. 3-60
Barthes, "Rhetoric of the Image," pp. 152-163 (in Handa collection)
Ursus Wehrli TED Talk (Video)
Added: Photoshop Basix (in class)
Portfolio fovea #2: Annotated image in Google Docs Drawing
DQ: Adam, Melissa, Beth, Lisa

5.Week of Feb. 4-8
Mo.4 Photography II: Studium and Punctum
Barthes, CL, Part Two, pp. 63-119
Turner, "Sandwich Negatives and Multiple Exposures," Online
Added: Photoshop Basix (in class)
Portfolio fovea #3: Image sandwich
DQ: Adam, Danielle, Autumn, Jana

6.Week of Feb. 11-15
Mo.11 Mapping
Wood, The Power of Maps, Introduction and Ch. 1, pp. 1-26 (PDF)
Monmonier, How to Lie with Maps, Ch. 1-3, pp. 1-42 (PDF)
This American Life, Mapping (audio)
Portfolio fovea #4 & 5: Mapping a field I & II
DQ: Dan L., Danielle, Melissa, Joe

7.Week of Feb. 18-22
Mo.18 Controversy Mapping
November, Camacho-Hubner, and Latour, "Entering a Risky Territory: Space in the Age of Digital Navigation," pp. 581-599 (PDF)
Venturini, "Building on Faults: How to Represent Controversies with Digital Methods," pp. 796-812 (PDF)
CMap Tools
Portfolio fovea #6: Controversy map
DQ: Danielle, Jana, Brian, Joe

8.Week of Feb. 25-Mar. 1
Mo.25 Document Design I
Schriver, "What is Document Design," pp. 1-11 (PDF)
Solomon, "The Power of Punctuation," pp. 282-289 (in Handa collection)
Bernhardt, "Seeing the Text," pp. 94-106 (in Handa collection)
Golombosky and Hagen, C. 7-8, pp. 69-110 (PDF)
Portfolio fovea #7: Typography carnival
DQ: Dan L., Autumn, Dan R., Tim

9.Week of Mar. 4-9
No classes - Winter break

10.Week of Mar. 11-15
Mo.11 Document Design II
Tufte, "PowerPoint Does Rocket Science: Assessing the Quality and Credibility of Technical Reports"
Helvetica (Video)
Selection from Presentation Zen Design, C. 2-3 (PDF)
Golombosky and Hagen, C. 2-3, pp. 9-30 (PDF)
Portfolio fovea #8: Doc design analysis
DQ: Dan R., Jennifer, Germaine, Tim

11.Week of Mar. 18-22
Mo.18 Graphesis
Drucker, "Graphesis," pp. 1-50, PDF
Cairo, "Introduction" and Part I, Foundations, pp. xiv-92
2012: The Year in Graphics, NYT
Portfolio fovea #9: Visual articulation
DQ: Brian, Joe, Dan R., Jana

12.Week of Mar. 25-29
Mo.25 Affordances and Cognition
Cairo, Part II, Cognition, pp. 97-149
Gibson, "The Theory of Affordances," pp. 127-143 (PDF)
Portfolio fovea #10: Four icon challenge
DQ: Autumn, Beth, Germaine

13.Week of Apr. 1-5
Mo.1 Practice
Four Icon Challenge
Cairo, Part III, Practice, pp. 153-209

14.Week of Apr. 8-12
Mo.8 Profiles
Cairo, Part IV, Profiles, Selections
Reynolds, Presentation Zen excerpt
DUE: Draft of Missing Chapter

DUE: Upload slidedeck no later than Sun., 4/14, 5 p.m.

15.Week of Apr. 15-19
Viz. Ignite Series
Course Evaluations
DUE: Fri., 4/19, Missing Chapter

16.Week of Apr. 22-26
DUE: Portfolio

Contact Information

Derek N. Mueller, PhD
Associate Professor of Rhetoric and Writing
Director of Composition
Department of English
Virginia Tech
Office: 315 Shanks Hall
Spring 2019 Office Hours: T, 12-3
Phone: +1-734-985-0485

"We need to become irritated at our favorite theories and theorists and tired of our usual list of visual objects. Visual studies should be ferrociously difficult, as obdurate and entangled in power as the images themselves. Complacency on that score leads back toward the fun house of aimless impressionistic writing about the joys of contemporary consumerism. There is so much more out there waiting to be understood" (201). James Elkins, "Envoi," Visual Studies: A Skeptical Introduction

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