At the high speeds of electric communication, purely visual means of
apprehending the world are no longer possible; they are just too slow
to be relevant or effective.
Unhappily, we confront this new situation with an enormous backlog
of outdated mental and psychological responses. We have been left d-a-n-g-l-i-n-g.
Our most impressive words and thoughts betray us--they refer us only
to the past, not to the present.
Electric circuitry profoundly involves men with one another. Information
pours upon us, instantaneously and continuously. As soon as information
is acquired, it is very rapidly replaced by still newer information.
Our electrically-configured world has forced us to move from the habit
of data classification to the mode of pattern recognition. We can no
longer build serially, block-by-block, step-by-step, because instant
communication insures that all factors of the environment and of experience
coexist in a state of active interplay. (Marshall McLuhan in 1967, The
Medium is the Massage: An Inventory of Effects, p. 63)